For more evidence consider magazines from the front counters of grocery stores. That stuff is at grocery store checkouts, by popularity it's more representative

For more evidence consider magazines from the front counters of grocery stores. That stuff is at grocery store checkouts, by popularity it's more representative of what people like than say... pg's essays. That Snapchat's (curated!) discover tab looks like that suggests to me that this content really is just popular with people and even human editors recognize that.