This is a common "holy grail" that I've never seen any company pull off successfully. Like others have said you rarely have the ability to build a simple-yet-po

This is a common "holy grail" that I've never seen any company pull off successfully. Like others have said you rarely have the ability to build a simple-yet-powerful API that perfectly services both your company proprietary apps and 3rd party clients. The requirements are almost always at odds with each other.