Soda companies are basically marketing / advertising machines. Their products are mostly worthless, as in, if all Pepsi and Coke disappeared from the world sudd

Soda companies are basically marketing / advertising machines. Their products are mostly worthless, as in, if all Pepsi and Coke disappeared from the world suddenly, nothing whatsoever would be lost. Except, eventually, an untold amount of pounds of fat in the belly of their former customers. So it's no surprise their marketing department go wild with completely ludicrous ideas.