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You dont "force your site to pay these costs", you design your clients as consumers from day one and get consumable external APIs for free.

• bananaface 6y ago
  Hiding the costs, minimising the costs or "integrating them well with your platform" do not erase the costs.
• mattwad 6y ago
  Do most companies need an external API?
  • therealdrag0 6y ago
    3/4 places I've worked have an external API. It might not be "public" but often enterprise customers want to pull their data for their own mangling.
• haggy 6y ago
  This is a common "holy grail" that I've never seen any company pull off successfully. Like others have said you rarely have the ability to build a simple-yet-powerful API that perfectly services both your company proprietary apps and 3rd party clients. The requirements are almost always at odds with each other.
  • Pokepokalypse 6y ago
    It certainly takes a huge amount of discipline, which is wholly absent in most service companies.