This seems to line up really nicely with "Jobs-to-be-Done Theory" proposed by Clayton Christensen and Co [1]. This inversion approach seems like a great techniq

This seems to line up really nicely with "Jobs-to-be-Done Theory" proposed by Clayton Christensen and Co [1]. This inversion approach seems like a great technique to help move from thinking about products and think about the jobs that need doing. [1] - Competing Against Luck - https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612 https://www.amazon.com/Competing-Against-Luck-Innovation-Cus...