This hits the nail on its head: In simpler terms, ‘strong opinions, weakly held’ sometimes becomes a license to hold on to a bad opinion strongly, with downsid

This hits the nail on its head: In simpler terms, ‘strong opinions, weakly held’ sometimes becomes a license to hold on to a bad opinion strongly, with downside protection, against the spirit and intent of Saffo’s original framework. Beliefs are very hard to change as the human brain has a perception bias in favour of currently held believes. Data driven goals are a much more objective way to test your beliefs and drive business decisions.