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You've previously been anchored to a price around $25. It's a bad example, but this is a real effect, check out the research, e.g. https://youarenotsosmart.com
by kristianp 6y ago
You've previously been anchored to a price around $25. It's a bad example, but this is a real effect, check out the research, e.g. https://youarenotsosmart.com/2010/07/27/anchoring-effect/ https://youarenotsosmart.com/2010/07/27/anchoring-effect/
- sokoloff 6y agoYes, I’ve been anchored by dozens of sellers selling reasonably priced track pants for at/under $50. There’s no way that anchoring will work for 10x the reasonable/typical price. If I go into a Toyota dealer, they can’t actually anchor my reference price of a Toyota sedan to $250K by putting a window sticker saying that on a Camry.
- perl4ever 6y agoThey can try: "A Toyota dealer in Baltimore is offering a brand new 2020 Supra Launch Edition for a nice, round $100,000 – an eye-watering markup of $42k over list." https://www.carscoops.com/2019/07/would-you-pay-100k-for-a-2020-supra-launch-edition-baltimore-dealer-thinks-so/ https://www.carscoops.com/2019/07/would-you-pay-100k-for-a-2...