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Stated another way: Listen to your customers, but don't feel obligated to do exactly what they say. > Just ask “What is your top problem?” People will answer
by csours 6y ago
Stated another way: Listen to your customers, but don't feel obligated to do exactly what they say.
> Just ask “What is your top problem?”
People will answer this question in the form of imagined solutions or improvements to existing systems, so it's not a matter of simply asking a different question, it's a matter of digging into the answers and needs.
- cgrealy 6y agoIt's your classic 5 whys, except in this case you can get to the root cause in probably 2 hops "I need a faster horse" "why?" "so I can travel faster" "why?" "so I can get to where I need to be quicker"
- BelleOfTheBall 6y agoYeah, you're given an idea of what the people want but of course you're supposed to iterate on it. Like when you ask an average worker - what would make your life better? They'll likely say higher wages. It doesn't meant they just need a pay increase (although that too, of course.) They need more stability, they need certainty and a financial safety net. Anybody asking this question just needs to be aware of the follow-up - extrapolating. It's that simple.
- jvreagan 6y agoJeff Bezos says this exact thing in a slightly different way: "If you don't listen to your customers, you will fail. If you only listen to your customers, you will fail."