The article doesn't mention what I think is the terminals greatest strengths. 1) Emsx, this is a network that every sell side client is on that allows you to t

The article doesn't mention what I think is the terminals greatest strengths. 1) Emsx, this is a network that every sell side client is on that allows you to trade equities. This means that once 2 guys have a terminal they can trade through anyone that will talk to them. 2) Research tools, every broker has their research setup to be received through the terminal. Research providers can perms ion entire firms or single individuals for their research so no in house tools are needed. 3) user profiles. When you leave your current firm for another one you can keep your bloomberg profile(models, settings, research entitlements, etc). Given how often people move around between firms this makes the terminal very sticky. Without being able to keep your profile and data people would be far less likely to invest in using the terminal 4) They have "compliance tools" that every financial firm is required to have by law. Need email,IB conversation, even slack archived? They have BVault. Need real time monitoring of employee chats? They can do that MIFD 2 regulations? They can help you manage your research to stay compliant. Need basic portfolio risk reports run? They have PORT<GO> to make compliance happy.