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And yet despite this, graphic design in Asian countries still manages to use a greater variety of fonts than in Western ones. For example compare this[0] advert
by knolax 6y ago
And yet despite this, graphic design in Asian countries still manages to use a greater variety of fonts than in Western ones. For example compare this[0] advertisement for curry to this advertisement for fries[1].
[0] https://chancurry.com/wp-content/uploads/2018/11/9c0f748dfcd19d8f413988fe36d79216.png https://chancurry.com/wp-content/uploads/2018/11/9c0f748dfcd...
[1] http://i.huffpost.com/gen/1965451/thumbs/o-SATISFRY-570.jpg?1 http://i.huffpost.com/gen/1965451/thumbs/o-SATISFRY-570.jpg?...
- athenot 6y agoThe font helps to reinforce a branding identity. This is why the fries example has a unified face. The copy is also seconday to the brand, which is the first thing the eye sees. Contrast with he curry one where the branding is taking a back seat to the messaging. These are two different styles of advertisement.