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Seeing the number of customer testimonials on their announcement makes me once again wonder how brand-new products get traction with customers (who really serv
by khazhoux 6y ago
Seeing the number of customer testimonials on their announcement makes me once again wonder how brand-new products get traction with customers (who really serve as guinea pigs). I'd love to hear (and learn) how startups have successfully gotten their foot in the door with technologies like this.
For context, I spent a bit shy of a year a while back developing a middleware idea, and severely struggled to get anyone to try it. Friends suggested open-sourcing it, but even that would have been a struggle, I'm sure.
- fra 6y agoThere's a whole book on the topic: Crossing the Chasm. Long story short you need to build this ladder to climb up the adoption curve: 1. Enthusiasts 2. Early Adopters 3. Pragmatists 4. Conservatives 5. Skeptics Each will need a different pitch to be convinced, and each will have different needs & risk tolerance. It's worth a read!
- k-rus 6y agoI believe TileDB had some customers when it was framed as the product. According to its website: "TileDB, Inc. is a data management company spun out of Intel Labs and MIT"