3 ms·

Very interesting, thanks for posting! Reminds me of the articles I saw about 2-3 years ago on the difficulty of creating new fonts for Asian languages compared

Very interesting, thanks for posting! Reminds me of the articles I saw about 2-3 years ago on the difficulty of creating new fonts for Asian languages compared to Roman alphabets. The sheer number of characters required to build up a base of shapes is huge, compared to our 26x2 or whatever variation on that, plus accented characters and symbols.

knolax 6y ago
And yet despite this, graphic design in Asian countries still manages to use a greater variety of fonts than in Western ones. For example compare this[0] advertisement for curry to this advertisement for fries[1]. [0] https://chancurry.com/wp-content/uploads/2018/11/9c0f748dfcd19d8f413988fe36d79216.png https://chancurry.com/wp-content/uploads/2018/11/9c0f748dfcd... [1] http://i.huffpost.com/gen/1965451/thumbs/o-SATISFRY-570.jpg?1 http://i.huffpost.com/gen/1965451/thumbs/o-SATISFRY-570.jpg?...
- athenot 6y ago
  The font helps to reinforce a branding identity. This is why the fries example has a unified face. The copy is also seconday to the brand, which is the first thing the eye sees. Contrast with he curry one where the branding is taking a back seat to the messaging. These are two different styles of advertisement.
gumby 6y ago
Most Asian languages are alphabetic and/or syllabic (all the south Asian languages, Mongolian, Khmer, Thai, Korean, etc) quite apart from those that use the Roman alphabet like Malay. Only a few have the difficulty you describe though it Is a big one.