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Since most patents expired, 3rd party brands started manufacturing compatible capsules in aluminum (plastic copies have existed for a longer time, but Nespresso
by hocuspocus 6y ago
Since most patents expired, 3rd party brands started manufacturing compatible capsules in aluminum (plastic copies have existed for a longer time, but Nespresso fights that).
The fact you need to go to a Nespresso shop and/or order online is actually fairly annoying. Most people want to buy coffee alongside their groceries. That's probably biggest reason behind the Starbucks partnership.
- SergeAx 6y agoAh, you mean competitors are selling capsules, not the entire ecosystem. So, I believe that's how success looks like)
- hocuspocus 6y agoExcept it's like printers, Nestlé is losing money on most Nespresso machines, so if users start buying significantly fewer original capsules it'll threaten the ecosystem.