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Congrats on the raise! Meta comment: The confusion we see in this thread is what happens when a startup tries to create a new category -- a strategy known as "
by gk1 6y ago
Congrats on the raise!
Meta comment: The confusion we see in this thread is what happens when a startup tries to create a new category -- a strategy known as "category creation." Founders imagine everyone will jump onboard with this category and run to them as the de facto leader of that category.
In reality, it just creates another point of confusion. Whereas before you had to explain just one thing, now you have to explain two things: What your product does, and what the category means.
There are many existing subcategories within the "database" category of products. Pick the subcategory where you want to compete, and market your innovation to stand out and win over new or existing customers in that category. Timeseries, in-memory, data lake, RDBS, ... Lots to choose from.
This goes for TileDB and any startup founder reading this who's about to launch something like a "Intra-Terrestrial Data Pipeline Miracle" or "Middle-Out Machine Learning Capacitor" or "The First Cloud Fog Edge Dew Platform" or whatever.