The article reads like a hit piece. They kind of raise a question, but never really show that it's grinding to a halt. According to the article itself Nespress

The article reads like a hit piece. They kind of raise a question, but never really show that it's grinding to a halt. According to the article itself Nespresso is still growing: > In 2013, the most recent year it released figures, Nespresso’s revenues totalled $10.8bn. > In the summer of 2020, buffeted by Covid-19, Nespresso trundles on. In a recent email, a spokesperson reported “mid single-digit growth”