Blog posts, absolutely. That was the main form of each press release and article, actually. Social media requires a lot more smaller and frequent effort which

Blog posts, absolutely. That was the main form of each press release and article, actually. Social media requires a lot more smaller and frequent effort which I honestly haven't been able to keep up with to say whether or not it's worthwhile. Videos, though, are much harder because they take a long time to produce, relatively speaking. They also aren't visually engaging for the subject matter in my case.