What was their target market? People for whom Shopify is too expensive or hard to implement? I'm not sure that's a valuable market. If the market is countries

What was their target market? People for whom Shopify is too expensive or hard to implement? I'm not sure that's a valuable market. If the market is countries which are under-served by Shopify, this is a smaller list that it used to be, and I'd think that the cost to serve each smaller market is going to be low margin until you get to Shopify scale, where you've solved most of the transnational commerce issues in markets with lots of high-value customers. Living at the end of the supply chain, I appreciate that common US-based services take ages to work their way out to the rest of the world, and there may have been an opportunity to launch, say, Shopify-for-Latin-America, it sounds like there wasn't sufficient focus on the product meeting the needs of this (e.g. by running card processing through Stripe which has a very limited presence in Latin America), and more focus on twitter beef as a marketing strategy (and having a fit-for-purpose product).