> “They’re racist because they exoticize other cultures, present ‘Joe’ as this default normal, and then the other characters — such as Thai Joe, Trader José, Tr

> “They’re racist because they exoticize other cultures, present ‘Joe’ as this default normal, and then the other characters — such as Thai Joe, Trader José, Trader Joe San — falling outside of it,” I'm confused. "Trader Joe" and "Trader José" both follow the "Trader <common name from country of origin>" pattern. So why is one "presenting as this default normal" while the other is "exoticizing"?