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I recognize this pattern: people who are good at marketing think they can go into a space and outcompete others thanks to brilliant marketing. This works in som
by lkrubner 6y ago
I recognize this pattern: people who are good at marketing think they can go into a space and outcompete others thanks to brilliant marketing. This works in some consumer spaces but fails whenever the key to success depends on excellent engineering. The use of outside contractors in this case is a red flag. Outside contractors are a better bet when customizing something standard, but doing original work requires a much closer feedback loop between the engineering team and the leadership.
- ZephyrBlu 6y agoIsn't this strategy exactly what is pushed in startup-land? Sell first, then build. Or are you just talking about outcompeting with great marketing and an average/shitty product?
- nicoburns 6y agoI think the point is that there is an extent to which you need to be able execute on the build part. Good engineering won't make a successful business on it's own, but poor engineering can easily sink one.