Power is proportional to the voltage squared (P = V * V /R), so the power supplies need less current -- cheaper, more reliable - less heat, less voltage drop.

Power is proportional to the voltage squared (P = V * V /R), so the power supplies need less current -- cheaper, more reliable - less heat, less voltage drop. The same holds true for the power supply in NA vs most of the world (save Japan). 110V vs 230V - much less copper needed for conductors. motor windings, etc. Flip note: the better option is using constant current drivers, for higher efficiency (they might have unsafe voltages, though)