The business value for a nation of fans = (Number of fans) x (avg profitability per fan) x (probability of losing fan over political decision) I would argue th

The business value for a nation of fans = (Number of fans) x (avg profitability per fan) x (probability of losing fan over political decision) I would argue that while US fans are more profitable in aggregate (first two terms) the reason the NBA sides with China is due to the 3rd term. Chinese fans are vastly more sensitive to perceived "anti-Chinese" policies, whereas most US fans don't care one way or the other. Therefor the NBA's position is very predictable. If you want the NBA to care, you have to convince US NBA fans that this political stance is worth not spending money on. Good luck with that because the NBA fans I know, don't care at all.