Agreed. This seems to be a case where despite understanding the problem, the solution is not readily apparent. The author does a good job of exploring the pro

Agreed. This seems to be a case where despite understanding the problem, the solution is not readily apparent. The author does a good job of exploring the problem, and states that any solution will need to include reformulating economic theory of value. But I think a viable reformulation will extend or build on marginal utility rather than replacing it, perhaps with differences in second order effects of different activities on value creation.