[Excluding his Facebook vs Google argument, and back to the original post] +1 doesn't offer search by your friends or traditional Google search. It is augment

[Excluding his Facebook vs Google argument, and back to the original post] +1 doesn't offer search by your friends or traditional Google search. It is augmenting traditional search with relevant data from your social graph. If You are searching for directions to Skypline Chili and your friend (or friend of a friend) has +1'd a link, it is probably the best directions to the restaurant. It isn't search or +1. It is search+1.