This article would have been much more valuable if the "look how many hits we got" served as a backdrop for an analysis of the marketing strategy they mentioned

This article would have been much more valuable if the "look how many hits we got" served as a backdrop for an analysis of the marketing strategy they mentioned. It's much easier to post graphs and numbers than it is to do a proper analysis of strategy, which is why we see so many of the former and so few of the latter.