The oddest thing to me is having it on the search results page. I understand that's where they hand off control, but on the other hand won't most people have t

The oddest thing to me is having it on the search results page. I understand that's where they hand off control, but on the other hand won't most people have to click through the links in question to figure out if they like the content? I generally only go back to the search results if I didn't like the results and want to check out sites lower down.