I think you want to build your business out first. Once you're there you can use higher paying customer to subsidize lower tier customers very similar to how bu

I think you want to build your business out first. Once you're there you can use higher paying customer to subsidize lower tier customers very similar to how business travel works. In the SaaS world, that's like Intercom or HubSpot giving their entire services or $50/m if you're a startup which is <$1M in rev, founded <2y ago etc. The other shortcut is venture subsidized growth where you sell for cheap to show growth with the hope you'll have net negative churn and the expanded revenue will make up for it. This is highly segment dependant. But as the founder of Intercom said: startups make a poor market, there's no recovery from death. So choose wisely.