In the case of Samsung and smart TVs, and to fully support the argument you are supporting, it is not sufficient that Samsung makes a lot of money. They need to

In the case of Samsung and smart TVs, and to fully support the argument you are supporting, it is not sufficient that Samsung makes a lot of money. They need to make a lot more per user selling data than they would adding $20 to the price of that TV. But that $20 price difference would probably mean that less people buy Samsung, so the maths isn't going to be that straightforward.