I think comments here are missing the point. Integrations are complicated and expensive and this is a small step in making this easier. It competes with the lik

I think comments here are missing the point. Integrations are complicated and expensive and this is a small step in making this easier. It competes with the likes of zapier, blendoo and stichdata. The fact that ms, fb, apple and google are doing this is in my opinion more revealing than the current state of this product. Integrations are so painful for enterprise customers that companies could build a significant competitive advantage on this. If this data transfer takes off it could be a serious threat for software vendors that are knowingly hard to integrate like SAP, Oracle and Salesforce.