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Companies - especially market leaders - are averse to creating products that compete against themselves.

• eskaytwo 6y ago
  Do you mean The Innovator’s Dilemma?
  • mymusings 6y ago
    Yes, quite so.
• mymusings 6y ago
  That is precisely what Steve Jobs explains quite well in his biography. He says, if Apple does not invent the next big product, someone else will. So, why not cannibalize our existing product with new ones than let someone else do it? But, not all companies are Apple and not all products are the same. So, it really depends if companies what to take the risk.
  • fendy3002 6y ago
    Still, there are some expectations from customer that limit the product's innovation. Let's take Iphone, from the first version to latest one customers expect a slim phone with touch screen. Customers want "this product but better", that the innovation will be limited around that product's initial characteristics. Of course another line of product can be independently developed, but it's riskier as customers may or may not want that kind of product.
    • mymusings 6y ago
      Certainly agree. Except for the watch, Apple has made existing products way better than how they were initially introduced. In fact, pictures taken using the iPhone are almost as good as a high end digital camera, if not with a DSLR. Having that said, I think the new product innovation has ground to a halt after Steve Jobs, mainly because of the overall mindset of the company changing from a services centric one from a product centric one. Their focus has gone onto News, Music, Storage, Cloud and other service areas. Macs and Phones continue to get refreshed but are too pricey for the quality they offer, which is why they have not been able to make a dent outside EU, US and China (or in other words, emerging markets).