3 ms·
The truly scary part is SEO where GPT-3 could ruin search engines overnight. Google at this point favours long form content for many search intents. Being able
by threeseed 6y ago
The truly scary part is SEO where GPT-3 could ruin search engines overnight.
Google at this point favours long form content for many search intents. Being able to generate thousands of these pages in one-click is a real problem. Not just because of popular topics e.g. "covid-19 symptoms" but more so for the long tail e.g. "should I drink coffee to cure covid-19".
- yyyk 6y agoQuite a lot of SEO already uses simple word generation techniques. It isn't clear GPT-3 is an improvement there - human text recognition might not be whatever Google does. It may be that Google's algorithms don't care at all how human-like the text is, or that their own recognition algorithm/NN (whatever they use) isn't fooled. Even if it is affected, Google has the money and corpus to build its own competing NN to recognize GPT-3 text.
- mr__y 6y agoWhile I have no doubts that they could build NN capable of recognizing GPT-3 text I believe that this would still pose a problem given the amount of content to be analyzed at the scale that Google deals with
- yyyk 6y agoI'm sure Google out of all entities could handle scale. That said, there might be a different threat to Google. GPT-3 seems really useful as a search engine of sorts (with the first answer implementing the 'I'm Feeling Lucky' button). Tune it for a query syntax, and for getting the 'top X' results somehow, then we just need the web corpus and a basic filter over the results. We could have a very interesting Google competitor.