Change your copy to “Log In” and “Sign up Now”. Make the links stand out more. Lending Kindle books is non-obvious. Make an FAQ or a walkthrough. Make the c

Change your copy to “Log In” and “Sign up Now”. Make the links stand out more. Lending Kindle books is non-obvious. Make an FAQ or a walkthrough. Make the copy something like this: “Don't know how to lend or borrow books on your Kindle? Find out“ The “Find out” part should be a button. Then once you're done with your explanation, make another call to action, “Get started today!” Get people engaged with your content on the front page. Look at Amazon's book section. They don't just start off by just listing books #1 to a billion. Put in some lists or categories, like top 10 books. Spotlight some popular books on the front page. Replace the “Find” link with "Browse" or "Explore", and make it stand out more. Put a search bar on every page. Put more decision-making information in the rows. Import the star ratings, user reviews, and some content information from Amazon.