That's a big area to discuss. Yes, chip manufacturers had large sales departments. Magazines like Electronics had articles discussing new chips (and other compo

That's a big area to discuss. Yes, chip manufacturers had large sales departments. Magazines like Electronics had articles discussing new chips (and other components) as well as lots of ads explaining the benefits of new products. (@TubeTimeUS posts a lot of these old ads on Twitter [1]) Intel in particular put a huge effort into support tools for microprocessors (assemblers, libraries, development systems, documentation, etc). They worked closely with customers to get the chips adopted. For instance, "Operation Crush" was an effort to get customers to use the 8086 instead of the Motorola 68000. [1] e.g. A Zilog ad explaining the benefits of the Z-80: https://twitter.com/tubetimeus/status/1276912575913984001 https://twitter.com/tubetimeus/status/1276912575913984001 A long, interesting thread of component ads from 1967: https://twitter.com/TubeTimeUS/status/1280643791037140992 https://twitter.com/TubeTimeUS/status/1280643791037140992