> senior citizens and their clients would forget they purchased the service (or their kids/grandkids would find it on a statement and get upset) You know, I fi

> senior citizens and their clients would forget they purchased the service (or their kids/grandkids would find it on a statement and get upset) You know, I find that many businesses don't do one of the most simple things -- they fail to pay attention to how their transactions appear on the credit card statement line. A simple name and intuitive string + phone number instead of some unfamiliar company name "dba" can reduce the confusion by a lot.