Why is it needless? If the company can’t stay viable, doesn’t the company legitimately need to do something else, perhaps even stop existing entirely or in part

Why is it needless? If the company can’t stay viable, doesn’t the company legitimately need to do something else, perhaps even stop existing entirely or in part? The lack of profits is the market telling the company and/or its employees to do something differently, or do something else. How is a free market supposed to work?