- I unfriended all of my friends from HS and college I would never connect with again, or we're on the same career path, this got me down to a few hundred. This

- I unfriended all of my friends from HS and college I would never connect with again, or we're on the same career path, this got me down to a few hundred. This step is important because when FB shows your post to people, and they don't engage, it kills reach. - I joined all of the relevant Facebook Groups. Maybe 25% of the ones I joined were worth staying in. - I added thousands of people doing cool stuff in the same space - I optimized my Facebook profile to get link clicks to my blog - I created an in-content CTA to download a template - And a bottom bar that promoted my Facebook Group The more I add value in relevant groups and on my own profile, the more of my target audience investigates who I am, sees my FB profile CTA, click my link, get on my email list and join my Facebook Group. Then all these people engage with my new content.