start at the beginning: you don't say what you want to get out of your blog. fame? a job? money? a place to play? an audience? if you've figured that out,

start at the beginning: you don't say what you want to get out of your blog. fame? a job? money? a place to play? an audience? if you've figured that out, there's an easy answer to whether you should sign this deal or not. my 2c: you'll make a lot more because of your (great) blog than with it. a blog is one place you can truly be yourself and have control - do you want cede some control of your online personal brand to another party for a few thousand bucks?