3 ms·

So tracking your bounce-rates/conversion rates to know if your marketing budget is spent wisely is unethical?

• throwaway2048 6y ago
  If tracking wasn't useful nobody would do it.
  • Veen 6y ago
    That’s like saying if homeopathy wasn’t useful no one would do it. Both homeopathy and ad tech are “useful” to someone, but most benefit accrues to the seller, not the buyer.
    • faeyanpiraat 6y ago
      If you go one step further, and assume that the product is good then tracking benefits the buyer, because it can make the company survive, therefore sell the product to the buyer longer.