Most of these companies made fatal mistakes. Hertz bought compact cars as the market shifted towards SUVs. Neiman Marcus failed to build a robust e-commerce of

Most of these companies made fatal mistakes. Hertz bought compact cars as the market shifted towards SUVs. Neiman Marcus failed to build a robust e-commerce offering unlike their competitor Nordstroms. Jc penny probably wasn’t the fault of exec team as the market shifted away from malls.