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Podcasts should be the gold standard for online advertising. They're perfect for everyone involved: there's no creepy tracking involved, and the ads are appeali
by the_snooze 6y ago
Podcasts should be the gold standard for online advertising. They're perfect for everyone involved: there's no creepy tracking involved, and the ads are appealing because podcast producers tend to know and respect their audience. I never skip podcast ads because they're often entertaining in and of themselves (e.g., Reply All).
I like this sort of "personalization" podcasts do in their ads: with human judgment where the content creators exercise editorial control, not some black box chum box any rando can dump ads into.
- Jommi 6y agoThey're not perfect for everyone. It's usually a huge blackbox for advertisers who don't know what they are getting until they've dipped 50-100k into it and tracked the resulting conversions later in the funnel.