If the customer went all in on the broken first solution that would be the sunk cost fallacy, but that's not what GP said. Maybe it's not the broken window fall

If the customer went all in on the broken first solution that would be the sunk cost fallacy, but that's not what GP said. Maybe it's not the broken window fallacy, but GP saying that terrible customer service from big consultancies creates opportunities for startups doesn't follow at all, because customers don't have infinite amounts of time and money to get a working solution.