I know a bunch of software engineers that used to work for Disney, specifically in their online content divisions, and they universally reviled that place. The

I know a bunch of software engineers that used to work for Disney, specifically in their online content divisions, and they universally reviled that place. The usual bad software engineering practices with overbearing management, unrealistic deadlines, etc. but also below market pay and benefits, constant pressure to lower costs and outsource, and just generally a very cutthroat business environment. Like other "cool" companies, they cash in on their brand cachet to treat employees badly, because they should be honored to work for such a company! Whatever "magic" there is at Disney is all marketing.