I would vote for customized ads, but customized based on the content I'm viewing, not customized based on what they think I want or like. If I'm reading an art

I would vote for customized ads, but customized based on the content I'm viewing, not customized based on what they think I want or like. If I'm reading an article about astronomy, give me a link to telescopes to buy. Don't show me the washer/dryer that I've been looking for in another context in my life. I would even take content-customized ads with slight tweaks based on my personal profile, but still relevant to the content at hand. For example, if I'm in eastern Nebraska, give me the telescope ad from the example above. But if I'm in Philadelphia, maybe show me a link to the observatory at the Franklin Institute.