5 ms·

As you scroll that's more opportunities to show you ads.

• jedberg 6y ago
  Sure for the sites that show ads. But I'm taking about the ones where they literally just put the story in to rank higher in search results. The ones just doing it to share their recipe.
  • bfdm 6y ago
    Same reason, more room to cram ads you have to scroll past to see the actual recipe.
  • coldpie 6y ago
    Some people legit just enjoy reading & writing that content.
    • deleted 6y ago
      [deleted]
  • dwiel 6y ago
    It doesnt have to be a conscious process for everyone. It could be that google just prefers to show you pages with these patterns even if most pages dont. Or could be writers that dont do this quit because no one reads them.