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> Neither Internet or TV advertising ever worked for me in the US. This is a common idea that people hold, but I am pretty suspicious of it. First, at the macr
by Skunkleton 6y ago
> Neither Internet or TV advertising ever worked for me in the US.
This is a common idea that people hold, but I am pretty suspicious of it. First, at the macro scale, we know that ads are effective. If they weren't, it wouldn't be such a huge industry. Second, I think many people misunderstand what ads are doing. They aren't changing your mind usually, instead they are reminding and reinforcing something you already know. For example, my next phone will most certainly be an iPhone, but can an ad make me excited enough about it to mention that to a friend? Or buy a new phone sooner? Probably.
- brendoelfrendo 6y agoIt's also fairly well understood that familiarity plays a role in brand choice. So, you may not care very much about what brand of toothpaste you buy (as an example), but if you're bombarded with advertisements for Crest, you're more likely to pick Crest. The advertisement isn't really meant to get you to go out and buy Crest RIGHT NOW, or even to get you excited about the next time you buy Crest. It's just there to make sure that next time you need toothpaste and are staring at a wall of functionally identical brands, Crest is the first one that jumps into your mind.