Not only that, but we are (were?) in a race to the bottom, ever declining return on ads, so more ads must be delivered, more tracking must be done, creating mor

Not only that, but we are (were?) in a race to the bottom, ever declining return on ads, so more ads must be delivered, more tracking must be done, creating more friction (ad-overload) I too believe ads can function responsibly, ads have run in newspapers for a century, so a equilibrium can exist.