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Why would it be any different from the way advertising worked before Facebook and Google? Vogue subscribers are probably in the market for new designer clothes
by elliekelly 6y ago
Why would it be any different from the way advertising worked before Facebook and Google?
Vogue subscribers are probably in the market for new designer clothes. People who watch Cesar Milan are probably in the market for pet supplies. Someone driving down a highway is probably in the market for gas and a snack. Someone who searches for “affordable laptop” is probably in the market to buy a new computer.
You don’t need to track someone’s every move to serve them relevant ads.
- esrauch 6y agoI was calling out "user manually provide targeting information to ads companies" as unrealistic, the alternative of "don't have persistent user profiles for ads" is obviously possible.