I didn't know either so looked it up: 'Enterprise journalism is reporting that is not generated by news or a press release, but rather generated by a reporter o

I didn't know either so looked it up: 'Enterprise journalism is reporting that is not generated by news or a press release, but rather generated by a reporter or news organization based on developed sources.' That makes sense because he was in the memo balancing the development of sources (which can lead to enterprise stories) against the investment of writing ones that don't seem to be panning out well.