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I think contextual targeting is more than sufficient, and in fact is the only kind of advertisement that I would gauge is effective for my personal use. If I'm
by eyesee 6y ago
I think contextual targeting is more than sufficient, and in fact is the only kind of advertisement that I would gauge is effective for my personal use. If I'm searching for a waffle iron, a restaurant to visit or a new car I expect to see relevant ads because that's exactly what I'm searching for. There's no need to violate my privacy by extrapolating my interests based on my site history. In fact this is what leads me to see ads for something well after I've already made my purchase.
- criddell 6y agoIf you are searching for a restaurant, what makes up the context? Is it just the query or are you okay with Google using what it knows about you to show you restaurants in your area?
- cptskippy 6y agoI think the argument being made is that, even when they know everything about you, they still can't target you properly. An example, I visit Amazon and my recommendations for the "buy it again" section are all very expensive networking equipment that I literally just ordered from Amazon to build out a new home network. There aren't any recommendations for consumables, like the box of exam gloves, hair gel, or the windshield wiper fluid tablets that I purchased in the last 6 months.
- Terretta 6y agoThis is the key. Major firms that switched from outsourced “personalized” ads (ad networks w/ retargeting) to selling ads against content, found their ad revenue go up, and their advertisers found conversions go up. Turns out that 50 years of advertising industry had gotten pretty good at tailoring ad messaging and placement to content for moving product — much stronger than endlessly showing people ads for a product they just searched and already purchased.