4 ms·
May be i am wrong. But I think that pr funding news will kill early adopters. Gmail, facebook, twitter early adopters in the most active parts are geeks. Geeks
by sequalia 16y ago
May be i am wrong. But I think that pr funding news will kill early adopters. Gmail, facebook, twitter early adopters in the most active parts are geeks. Geeks love cool and new ideas. But when you know that millions are put on the stake, that will encourage not to use their product. For tech audience stakes are high and i cannot imagine pressure in colors ofise:)
Everyone will expect kind of "magic". The first product iteration is not enough polished to justify prelaunch money. After seeing interview it's clear that they didn't have communication strategy and all information storm got them off guard. There is another problem with this big funding -the message clearly is we are sure you wil love it because we are betting big. Bad pr move guys, for company to succeed, and to get followers you must have mantra for your selves and clear public message like no evil company in case of google. Perception is reality. Now the message reads: color.com(domain name for 350 000 usd) have 42 millions on their hands to change the world by making something useful (social app) and to have profit by selling data to third parties.
Guess what, if facebook was communicated in public eye like color.com, they will be dead long ago.