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I also don’t believe in Ad-tech doom and gloom. Yes, ad companies won’t be hoarding as much data, but advertisement worked fine before it started to do it. Bac
by prox 6y ago
I also don’t believe in Ad-tech doom and gloom. Yes, ad companies won’t be hoarding as much data, but advertisement worked fine before it started to do it.
Back to basics it is, treat me well as a customer, deliver as promised and use ads responsibly (aka no more hyper targetting)
- dividedbyzero 6y agoFor me, the term ad-tech has become synonymous with the modern-day scummy data hoarders and surveillance corporations, maybe that's the same for others? It could make for a lot of misunderstandings. I guess most people would agree that advertisement in general can fulfill an important function, if done responsibly – but not like that. These tracking excesses really must die.
- prox 6y agoNot only that, but we are (were?) in a race to the bottom, ever declining return on ads, so more ads must be delivered, more tracking must be done, creating more friction (ad-overload) I too believe ads can function responsibly, ads have run in newspapers for a century, so a equilibrium can exist.